The 3 Stripes have been on a run with successful new silhouettes like the Ultra Boost line and the Iniki. For Fall/Winter 2017, adidas Originals presents the newest member of the line: Inspired by classic 1980s running shoes, the brand-new Swift silhouette will launch in several colorways – Icey Pink for women and White in men’s sizes are only two of them.
As this first look at the Swift silhouette reveals, the overall look is sporty, lightweight and technical. The slim-cut upper is rendered from Primeknit – adorned with mesh-style perforations – accompanied by signature multi-color yarn embroidery on the vamp and heel.
For stability and support, the Swift implements an injection-molded EVA midsole with the flexible TORSION mid-foot system for pure 80s athleticism.
Check out the campaign images below, shot in Los Angeles courtesy of photographer Alex Ropes of the influential streetwear group The Basement.
The new adidas Originals Swift will release on July 27 at adidas Originals Flagship Stores, the adidas Originals online store and select retailers.
You can also visit the adidas Originals microsite for the Swift to stay in the loop on updates.