It’s time for some rather unusual news. German blogger Christopher aka Deadstock Sneakerblog just presented the lookbook for the first collection of his own apparel. Known as one of the biggest German sneaker blogs, Deadstock is the first to actually release a streetwear collection – DEAD STUFF by Deadstock.
Asked about the what and why, Christopher says that he doesn’t want to create classic merch. The collection is rather about good quality and clean designs. He wants to connect his addictions to streetwear and sneakers in these apparel projects.
The first drop captures a football aesthetic that is recently quite popular – just think of the latest Gosha x adidas collection. Beside a “Deadcrows” football team shirt and short, two basic tees in black & white, a pusher bag, a dad cap and a classic 5-panel cap are part of the first drop. The whole collection has a clean look without too much distraction from the essentials. A second drop with accessories will follow soon.
Release Information – DEAD STUFF by Deadstock
Check out the lookbook here: